Author - Troy Palmquist

Main Content

Troy Palmquist

Writer and lifelong learner

I'm a frequent contributor to Inman and HousingWire, where I write on leadership, culture, technology, and the shifts reshaping our industry. In 2019 I published Independent: Why the old-school brokerage model is broken — and how you can disrupt it, and I'm currently at work on a follow-up that digs deeper into my own story and the new directions brokerage platforms are heading. I consider myself a lifelong learner first, and everything I write, speak, and host comes from a genuine love of sharing what I'm still figuring out.

Home » Author

Homecode Inman Housing Wire Real Trends Bam

Dear Diary: A week of demos, founders and the state of real estate tech

What a week! I put out a LinkedIn post asking founders and product teams to come show me what they’ve been building, and the response was overwhelming — 13 conversations in five days, a mix of companies I’d been following for years and a few I’d never heard of until they made their way onto my calendar.

Your Inbox Is Part Of Your Tech Stack. Is It Protected?

Real estate agents love to talk about their tech stack. We talk about CRMs, websites, IDX search, lead routing, AI tools, social media platforms, transaction systems and all the software that helps agents run their business. But there is one tool agents use every day that often gets ignored.

View All Latest Blogs

AI listing videos are here. Now real estate needs guardrails

Over the past few years, the real estate industry has been buzzing about AI tools that can turn listing photos into cinematic videos, add movement to rooms, create lifestyle scenes and make a property look more polished than ever. Some of the headlines have been dramatic. Some of the demos have been impressive.

The all-in-one tech stack is over. Now, we're building ecosystems

After years of chasing all-in-one platforms, brokerages are shifting toward connected ecosystems that prioritize adoption, flexibility and best-in-class tools over feature-packed software, Troy Palmquist writes.

View All Latest Blogs

Bed Bath & Beyond Fathom merger tests a retail led brokerage model

In 2020, amid a worldwide pandemic, I launched a new business called DOORA, which was a combination interior design firm and furniture gallery that morphed into a vertically integrated real estate company. The concept centered on turning houses into homes and owning the various stages of that process.

AI won’t replace real estate agents, but it will widen the gap between average and elite

James Harris says AI will raise client expectations and reward agents who deliver insights consumers cannot replicate, such as strong comps and tailored presentations. He also stresses tech agnostic tools, data ownership and integrations that reduce platform switching to return time to agents.

View All Latest Blogs

Trading money for time is the key to hitting your annual sales goals

Troy Palmquist offers strategies to help you leverage your resources and create more time for the things that matter most right now Like many agents, you may have spent last year retrenching, scaling back, working on systems and processes, and diving deeper into your database.

When will you stop juggling taxes, bookkeeping, and payroll?

As a real estate professional, do you feel like you’re perpetually playing catchup with taxes and budgeting? Troy Palmquist offers 3 fintech solutions that can change the state of your finances. Real estate agents love to trot out the talking point that they “help clients manage the buying and selling of their most valuable asset.

View All Latest Blogs

87% of your CRM won’t transact in 2026. Here’s how to focus on the rest.

I’ve been talking with a lot of agents lately who are deep into their 2026 planning. Everyone’s mapping out goals, adjusting budgets and sharpening their follow-up, but almost no one is asking the more important question hiding beneath all that planning:

7 Mistakes Real Estate Agents Make with Email Marketing

According to a recent survey conducted by BAM and ReminderMedia, more than 80% of agents don’t consistently send emails as part of their marketing strategy. More than a quarter of agents surveyed said they don’t use email at all, while another 52% said they use it either rarely or once a month.

View All Latest Blogs

02 Let's

Work Together

Whether you're planning an event that needs a host who can actually run the room, a proptech company looking for an advisor who's lived the operator side, or a team ready to grow, I'd love to talk.

Main Content

Writer and lifelong learner

Work Together

TROY!