Independent: Why the old-school brokerage model is broken — and how you can disrupt it.
According to the National Association of Realtors’ (NAR) most recent report, 54 percent of Realtors are affiliated with an independent, non-franchise brokerage. The report identifies this as part of a larger trend in the industry away from the franchise model.
Independent takes you through an examination of the real estate industry, helping you to understand the various ownership scenarios and the pros and cons of both the indie and franchise models. Palmquist’s experience with each provides the balanced expertise you need to make the right choice for your future.
Find out what each ownership model means in terms of branding, marketing, staffing, and growth. Learn how the franchise vs. indie debate plays out in the real world and affects your ability to make decisions, deals, and the right moves for and within your company.
With appearances at Inman Connect and a role as a featured contributor, Palmquist shares his expertise every day on a variety of industry-related issues. Now, learn from him the differences between the independent and franchise models and discover which one works for the way you work.