The Address is expanding addresses from tony Malibu, Newport Beach, and Agoura Hills to the grittier Long Beach.
The Ventura-based brokerage is putting the finishing touches on a 10,000-square-foot corporate headquarters set to open in Agoura Hills next month. And Troy Palmquist, founder of the firm, said that Andy Dane Carter will be its first agent at the Long Beach outpost.
Carter, the host of an eponymous podcast who has amassed a notable Instagram following, was formerly an independent agent in Long Beach. He said he will be the first of 10 to 12 hires based out of Long Beach.
“You can get a $3 million oceanside property here that would be $13 million to $14 million elsewhere in LA County,” Carter said.
Palmquist said that his new hire “lives and breathes Long Beach,” a luxury market with “attainable, undervalued waterfront living.”
“It used to be a place where you jumped on the ship to Catalina Island, but it’s now becoming more of a destination,” Palmquist said.
Palmquist started The Address in 2017 after five years at Maxim Properties. He struck out on his own, he said, at first because he needed the change of pace after starting a family.
The firm was a bit of a novelty at the start, advertising to prospective homebuyers its “hand-poured coffee” and “cup of kombucha” at the Ventura locale.
“I wanted people to not feel intimidated by the real estate experience,” Palmquist said, explaining the brokerage’s beverage offerings.
Palmquist declined to discuss The Address’s financials, but he did say the firm has grown from a solo shop to about 50 agents.
Its growth has included absorbing 15 agents from the Malibu boutique 4 Malibu two months ago. Palmquist also plucked former Coldwell Banker branch manager Kary Lindgren to run The Address’s Newport Beach office, after Coldwell’s Huntington Beach office shut down.